Those who complete 12-months PGDDM(A) become:

• Capable of deploying the principles and strategies of digital marketing, including SEO, SEM, email marketing, content marketing, and social media marketing, using AI.
• Ability to create, launch, and manage multi-channel digital marketing campaigns with engaging content
• Competent to analyze digital marketing campaigns using metrics. Proficient in digital analytics tools such as Google Analytics and other social media analytics platforms.
• Develop ability to use digital marketing tools to drive business growth in various sectors, through internships/ capstone projects.
• More importantly - On successful completion get Post Graduate Diploma in Digital Marketing & Analytics from University of Mumbai. Thereafter eligible to register for 12-months Advanced Program. On successful completion of Advanced Program be eligible for receiving Master of Digital Marketing & Analytics from University of Mumbai.

Generally, candidates should have a Bachelor’s degree from a recognized university in any discipline with minimum 50 % overall marks or 3.00 overall CGPA out of 5.00. A background in marketing, business, or IT is advantageous, it’s not mandatory.

SIWS prefer 1 to 2 years work experience in marketing, communications, or a related field. Students who have just graduated or will complete graduation within the year 2025 can also apply.

Yes, we have designed the program for students, who are computer savvy, from diverse academic backgrounds. The program will start with foundational modules in marketing and digital marketing, so prior knowledge is not always required.